# What is a driver of engagement and why is it important?

What drives engagement in your organization? Every organization is unique and the TalentMap tool allows us to determine what specific areas within your organization have a strong relationship with Engagement, and as a result, where best to invest your resources.

If an item is considered to be a driver of engagement, it means there is a strong statistical correlation between it and engagement. Any efforts to improve that area will have a direct impact on improving engagement. The stronger the statistical relationship, the more that area impacts engagement.

Key Driver Analysis is a powerful way to derive business value from your employee survey data. It helps you target improvement efforts to get the 'biggest bang for your buck’ by identifying the key leverage points for improving the engagement within your organization.

How does it work?: A Key Driver Analysis uses a statistical technique known as multiple regression to identify patterns in the responses of employees. By using multiple regression, it is possible to identify which questions have the strongest and most meaningful association with your employee engagement score.


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