What is the purpose of focus groups?

Focus groups can serve many purposes.

  1. Gain deeper insights into the responses to the survey and clarify what the responses meant to participants;

  2. Ask the follow-up questions not possible in the survey itself and help determine the relative importance of the issues that surface;

  3. Identify and clarify the underlying causes driving low engagement and develop a basis for the most impactful improvement recommendations for future action;

  4. Confirm whether or not certain issues are localized in certain employee segments or widespread across the organization;

  5. Understand the current negative impact of specific workplace issues and the benefits of addressing them.

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