# Determining Areas of Importance

We have developed a way to determine key drivers of engagement for not only large companies but also medium and small organizations, therefore reducing the need for the important questions. Asking your employees to describe the level of importance they feel toward each issue is more complicated than it appears. Measuring levels of importance can be done, but you need to take a statistical approach.

Rather than asking your employees to rate the importance of each issue, you should group related issues and solicit feedback regarding their overall satisfaction (or lack thereof). Then, you can use data analysis software to draw conclusions about levels of importance based upon high and low correlations between the individual issues and overall engagement.


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