# Convert a Survey Item into a Demographic Filter
Converting a survey item to a filterable demographic field allows you to take questions from a survey and add them as a demographic value that can be measured and filtered within heatmaps, snapshots, correlations and comment reports. To convert a survey item, please follow these steps:
1. Click **Admin**, then the survey title name.
2. Click **Survey Items**, select the item you wish to convert, then click **Fields**.
3. Click on the text and add a demographic report label that makes sense for your reporting purposes. Click **Add to Demographics**. Note: If you have translated survey questions, you can add the translated report label.
4. Once added, you will be able to use these demographic labels within filters and demographic dropdowns across the reporting platform.
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