TalentMap | Knowledge Base
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  • Getting Started
  • STEP 1: PREPARE FOR ACTION
    • Executive Driven Survey Overview
    • Timelines and Deliverables
    • Schedule a Meeting with your Consultant or Project Manager
    • Stategic Assessment Session
    • Prepare for Action FAQ
      • Who will be responsible for different aspects of the project?
      • What kind of support can we expect during each phase of the survey process?
      • What are the recommended timelines for various project phases?
      • When should we schedule the questionnaire design call?
      • What kind of access will we have to the online reporting tool?
  • STEP 2: DEVELOP QUESTIONNAIRE
    • Questionnaire Design
      • TalentMap Employee Engagement Questionnaire
      • 5-Point Rating Scale
      • Response Scale From Strongly Disagree to Strongly Agree
      • Length of an Employee Engagement Questionnaire
      • Determining Areas of Importance
      • Employee Net Promoter Score
    • Questionnaire FAQ
      • Can we customize the standard questionnaire?
      • How can we incorporate our specific themes or categories into the survey?
      • Can we add questions about our organization's mission, vision or strategic plans?
      • Which benchmark should we choose?
      • How do I sign off on a survey?
      • What is the difference between engagement and satisfaction?
      • Where should we place demographic questions?
      • Will the survey questions change in the future?
      • When you use the term “we” in the questionnaire, who does this refer to?
      • Can we change the scale so that Strongly Disagree is the last option?
  • STEP 3: PRE-SURVEY COMMUNICATION & SETUP
    • Participant Information File
      • Change Date of Birth and Length of Service to Ranges
    • Email Whitelisting
      • Compass Email Whitelisting (DIY)
    • Survey Communications
      • Comprehensive Guide To Survey Communications
      • Pre-Survey Email Communication Package
      • Promotional Posters
      • Employee Info Sheets
      • Engagement Survey Invitation Email
      • Exit Survey Invitation Email
      • Entry Survey Invitation Email
      • PIN Survey Invitation Email
    • Response Rate Strategies
    • Pre-Survey FAQ
      • Is the survey confidential?
      • How can we effectively communicate the survey to our employees?
      • How long should the survey be open?
      • Can I make changes to my PIF?
      • What methods are available for survey distribution?
      • Should we include new employees in our survey?
      • Should we survey contract or term employees?
      • What languages are available for communications material?
      • How long does it take to program my survey?
      • Are there standard invitations for Pulse surveys?
      • Why am I getting invalid entries in my import log?
  • STEP 4: DEPLOY EMPLOYEE SURVEY
    • Monitor Response Rates
    • Survey Live FAQ
      • How often are survey response rates updated?
      • Can I save my responses and complete the survey later?
      • Can responses be changed once submitted?
      • Can I extend my survey?
      • My survey link is not working what do I do?
      • We had bouncebacks, can you send the survey to them immediately?
      • What reports will our organization have access to?
  • STEP 5: ANALYZE, INTERPRET & REPORT
    • Compass Reports
      • General
        • Filter Data
        • Bulk Export
      • Snapshot
        • Webpage
          • Snapshot Report Overview
          • Sort Data
          • Compare to Overall
          • Compare to Other
          • Hide Benchmark and / or Previous Period
        • Export to PowerPoint
          • Export Response Rate
          • Export Lookup / Lookdown
          • Export Heatmap
          • Export Key Driver Analysis
          • Export AI Comment Summaries
        • Export to Excel
      • Heatmap
        • Heatmap Overview
        • Heatmap Previous Period
      • Comments
        • Comments Overview
        • AI Comment Analysis
          • Ask Comment Questions
          • Comment Summary & Suggestions
          • Search Comments by Meaning
        • Comment Settings
          • Hide Words & Phrases
            • Import Hidden Words or Phrases
          • Comment Dimension Score
          • Sentiment Analysis
          • Minimum Words & Random Sample
          • Auto-Translate
        • Word Cloud
          • Word Cloud Overview
          • Word Cloud Settings
          • Import Stop Words
        • Export to Excel
        • How to Handle and Distribute Verbatim Comments
        • FAQ
          • How should disclosure of employee comments be handled?
          • Who has access to comments in Compass?
          • How is AI data handled?
      • Insights
      • Correlations
      • Prepare Reports for Senior Leadership
      • Reporting FAQ
        • How should I analyze the survey results?
        • What is key driver analysis?
        • What is Pearson correlation?
        • What size group is required to do driver analysis?
        • Why do some scores total over 100%?
        • What is the purpose of the neutral option?
        • What is the minimum participation percentage to achieve statistically valid results?
        • Should we focus on dimensions with low scores?
        • How does report filter confidentiality work?
        • Can I turn off the confidentiality similarity warning message?
        • Can I filter by questions in the survey?
    • Compass Admin
      • Results
        • General
          • Enable Results for Reporting
          • Edit Demographic Report Labels
          • Update a Survey Title
        • Participants
          • Edit Participant Information
          • Remove Participant(s) From an Email Campaign
        • Survey Items
          • Customize Survey Items
          • Convert a Survey Item into a Demographic Filter
        • Benchmarks
        • Previous Period
        • Snapshot Customization
        • Dashboard Editor
        • Assign Access
      • Users
        • Permissions
        • Add a User
        • Log In with Microsoft Account
        • Assign Restricted User to a Report
  • STEP 6: DISCUSS, CLARIFY & PLAN
    • TalentMap Reports
      • Scouting Report
      • HR Preview
      • Executive Presentation
      • Additional Presentations
      • TalentMap Report FAQ
        • What’s the difference between a preview and a final executive presentation?
        • High satisfaction vs low engagement (or vis versa)?
    • Post-Survey Consulting Services
    • Focus Groups
      • Conduct a Focus Group
      • Focus Group Invitation Email - Template
    • Management Resources
      • Improve Diversity & Inclusion in the Workplace
      • 360 Leadership
      • Employee Onboarding
      • Stay Interviews
      • Exit Interviews
      • One-on-One Meetings
  • STEP 7: COMMUNICATE & TAKE ACTION
    • Communicating Results
      • Constructive Strategies for Leaders with Low Scores
    • Action Planning
      • Organization vs. Leadership Action Plans
        • Pitfalls to Avoid When Action Planning for Senior Leaders and Managers
      • Develop an Action Plan
      • Create Action Teams, Documentation and Implementation
    • Action Planning Resources
      • Before You Start
        • Action Planning Quick Wins
        • 6 Steps to Successful Action Planning
        • Plan for Action Planning Difficulties
        • Proven Action Planning Tips
      • Tactical
        • How to Start Action Planning
        • Action Plan Framework Guide
        • Action Planning - How To Guide
        • Action Planning Checklist
        • Action Plan Template
        • 3 Post-Survey Action Planning Tactics
    • Action Plan Library
      • Compensation
        • Bonus Pay Or Incentives
        • Determining Fair Compensation
        • Total Rewards Packages
      • Customer Focus
        • Build Loyalty, Not Delight
        • Making Customer Feedback Work for You
        • Translating Competition into Improvement
      • Diversity & Inclusion
        • Employee Resource Groups
        • Mentoring Program
        • Multicultural Potluck
        • Sensitivity Training
      • Growth & Development
        • Develop Cross-Training Programs
        • Implementing Job Shadowing Programs
        • Increase / Improve Training
        • Instituting Regular Career Pathing Conversations
        • Professional Development Plans
      • Immediate Management
        • Avoid Switch-Tracking When Given Feedback
        • Developing Emotional Intelligence
        • Fika: Creating Genuine Connections Over Coffee
        • The Pomodoro Technique
      • Information & Communication
        • BLUF Your Way to Better Communication
        • Stand Up for One Another
        • Want Better Groupwork? Talk Less
      • Innovation
        • Establishing Innovative Onboarding
        • HR Analytics
        • Mental Health Coaching
      • Mental Health
        • Lunch-n-learns
        • Stress Audit
        • The Canine-Colleague Culture Connection
        • Volunteer Program
      • My Role
        • Autonomy Advances the Workplace
      • Performance Feedback
        • Improved / Better Communications
        • Set Clear Goals
        • Utilize the Right Technology
      • Safety
        • Fitness Challenge
        • Health and Safety Committee
        • Health Fair
        • Kick the Sit Out of Work
      • Senior Leadership
        • Develop Empathy Superpowers
        • Embracing Change in Long-Term Thinking
        • Evangelizing Your Vision
        • Hosting a World Cafe Session
        • Increasing Visibility
        • Integrating Vision to Boost Engagement
        • Setting Ambitious and Realistic SMART Goals
        • Understanding Communication Styles
        • Use Storytelling to Share Your Vision
      • Systems & Resources
        • Investing in Technology
      • Teamwork
        • Clarifying Roles
        • Project Management Tools
        • Reward Excellent Teamwork
      • Work Environment
        • Adapting to Open Office Environments
      • Work/Life Balance
        • Enforced Digital Downtime
        • Flextime
        • Focus on Productivity Not Hours
  • DIY SURVEY DESIGN & DEPLOYMENT
    • Compass Questionnaire Design (DIY)
      • Getting Started (DIY)
        • Build a Survey
        • Style a Survey
        • Test a Survey
        • Pulse Survey Overview
        • Getting Started With Logic (Branching)
      • Compass Survey Design (DIY)
        • Build
          • Question Types
          • Add a Question
          • Require a Question
          • Add Text / Instruction
          • Page Title and Description
          • Copy & Paste
          • Reorder Questions
          • Reorder Pages
          • Copy a Survey
          • Skip Logic
          • Question Logic
          • Restore "Undo" a Question or Page
          • Textbox / Long Answer Character Limit
          • Post a Survey Link
          • Disable a Question
        • Style
          • Add Logo
          • Text Options
          • Preview Survey by Device or Language
          • Choose Respondent Interaction
          • Hide Progress Bar
          • Hide Page Titles, Descriptions, and Question Numbers
        • Test
          • Survey Diagnostics
          • Invite Others to Test
          • View Comments Made by Survey Testers
        • Tools
          • Rename a Survey Title
          • Text & Translations
            • Change Required Text, Messages, and More
            • Add Translation
            • Test Translation
            • Share A Translated Survey
            • Reuse Translations for Standard Messaging
        • Design FAQ
          • Why is there a red asterisk on my question?
          • How do I add or remove page breaks?
          • How can I design surveys to be more accessible?
          • Why is my question title and/or answer option blank?
          • Why Is the font for some of my survey questions different?
          • Why are the option buttons not displaying in my survey?
          • What is a thank you page?
    • Compass Survey Deployment (DIY)
      • Create an Email Campaign
      • Hide Unsubscribe Link
      • Upload Participants
      • Repeated Participant Email Upload
      • Add Reminder or Thank You Emails
      • Add Image to Email
      • Change Email Font
      • Test Email Campaign
      • Convert UTC Time
      • Resend a Survey Link
      • Source Tracking
      • Rename an Email Campaign
      • Close a Survey
  • GENERAL
    • FAQ
      • How do I escalate an issue?
      • When will I receive an invoice?
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  1. STEP 7: COMMUNICATE & TAKE ACTION
  2. Action Plan Library
  3. Senior Leadership

Integrating Vision to Boost Engagement

There’s a story – possibly apocryphal, but instructive nonetheless – about John F. Kennedy touring NASA in the early 1960s and asking a janitor what his job was there. “Mr President,” came the reply, “I’m helping put a man on the moon.” How can you inspire the same buy-in from employees? By integrating your corporate vision into every aspect of your organization.

Goal

To boost employee engagement by integrating your corporate vision into everything that happens in the workplace.

What is Integrating Vision to Boost Engagement?

Following Kennedy’s 1961 announcement that the USA would put a man on the moon before the decade was out, everyone at NASA felt they were helping to work toward a singular goal. The establishment of a dramatic guiding vision for the organization inspired everyone working there to work harder – not just astronauts and engineers but, so the story goes, even maintenance workers – and to see themselves as one small part in a grander endeavour. Such thinking helps bind teams together and leads everyone to bring their best work. Now, not every corporate vision involves a goal as inspiring and historic as a visit to the moon, but tapping into a larger, unifying goal is something every organization needs to do in order to stir the imagination, and the abilities, of its employees. And it’s not enough just to state that goal: you have to make it the centre of all you do.

How does Integrating Vision to Boost Engagement improve employee engagement and culture?

In a study discussed in Forbes, employees who feel no connection with their company’s vision showed engagement scores of only 16%. Those who felt “average” connection with the corporate vision had better engagement scores, at 40%. But those who said they find vision meaningful showed dramatically higher engagement levels: 68%, or a full 18 percentile points more engaged than average and 52 points above the group that felt their company’s vision was not meaningful. Clearly, vision and employee engagement are closely connected: a strong vision that employees buy into can make the difference between a workforce that’s just putting in time for a paycheque and one that works hard for the accomplishments of the group.

What are the benefits?

Only 40% of millennials feel strongly connected to their company’s vision. By getting otherwise disaffected colleagues – particularly younger colleagues – to connect to the company vision, you’ll stimulate a boost in engagement and productivity.

How do you conduct Integrating Vision to Boost Engagement in the workplace?

Drafting a vision is one thing but integrating it into your company’s DNA is another. Too often, the vision statement is something that hangs on the wall but never gets talked about. The first step, once you’ve decided on what the vision of your organization should be, is to commit to integrating that vision into every aspect of your organization. From top to bottom, from CEO to temp, in every department and activity, use that vision to guide – and rewrite, if necessary – best practices. And lastly, explicitly invoke the vision every time a decision needs to be reached or an action needs to be taken.

Action

Make Vision Part Of Your Organization's DNA

  1. Make sure your vision statement is stirring and wide-ranging: it needs to be something that can guide you when you and your colleagues aren’t sure how to handle a situation. Hint: it’s not just about what you sell – it’s about what your values and goals are as an organization and, specifically, how your organization relates to the world. It should be a way of saying “we can do anything, but we choose to do this, because we think it’s important.” Look at vision statements by organizations and see which ones speak to you and why. The vision statement is a way for those who run the organization to express why exactly they are running it; for those who work there, it’s a way to understand what values and goals they have signed on to promote.

  2. Align your everyday work activities with your vision statement. If your activities and your mission don’t match, you need to rethink one or the other. At first it may seem easier to tweak the vision, but later, as you start to integrate the vision into all aspects of your organization, that will be harder to do. Resist the easy, short-term win and do what’s necessary to walk the walk.

  3. Let your vision guide hiring – and firing. The vision, and how employees react to it, is an important barometer of workplace performance. It’s perfectly possible to be an asset to an organization without loving your corporate vision on a personal level, of course, but generally you want to gather people who share an enthusiasm for the vision and want to work to bring it to life – people who feel the corporate vision expresses something of themselves.

  4. Teach the vision early in training – and then come back to it, a lot. Too many companies present their vision at the start of their employee handbook and then never discuss it again. But that’s not going to align anyone with anything. Make the vision, and the values it entails, a theme at meetings and other gatherings – not in a “buzzword” way but in the sense of actively steering activities according to the values it represents. Show you are willing to hold your organization to the principles of the vision, and listen – and act accordingly – when you are told that something doesn’t line up.

  5. Reward those who work toward the vision. Use the vision for positive reinforcement of behaviour by framing bonuses, perks and rewards for jobs well done. Perhaps have a separate recognition of employee activity that fulfils the vision that week or month. Show that furthering the vision is just as important as meeting deadlines, satisfying customers or landing that big contract. Soon enough, you’ll have people proud to be getting on-side.

Reference Material

PreviousIncreasing VisibilityNextSetting Ambitious and Realistic SMART Goals

Last updated 1 year ago

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Why Engaging Your Employees Is The Answer To Strategic Planning
5 Ways to Make Sure Your Employees Take Your Company's Values Seriously
How to Engage Employees Through Your Company Vision Statement